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| When Lord Andrew Lloyd Webber organised a revival of his musical Jesus Christ Superstar in London's West End, he wanted to promote the show to regional audiences. So he commissioned a film of favourite songs to send to TV stations around the country. This resulted in ticket sales rising by £80,000 a week. | Vandalism, bullying, graffiti and other anti-social behaviour was becoming a problem in towns across Northumberland. So pupils from Blyth Community College wrote their own film dramas in efforts to make a difference. This film was shown to schools all over the county, and the initiative was taken up by other education authorities right across the country. | Anne Kennedy wanted to promote her human resources business around top companies, she ordered this film showing the kind of expertise she is able to offer. The production resulted in new business and a much higher profile. | This place, once a remote oasis settlement, became the site for a magnificent new Arab city, with lakes, fountains and waterfalls. But even then, the city wasn't on a single world atlas. So the sheiks commissioned this film, and tourists began to arrive in tens of thousands. |
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| South Shields was a Northern seaside town hardly anyone had heard of. Then best-selling author Catherine Cookson lent her name to a new tourist trail, and featured in this promotional film. The result - a million visitors a year. | Gateshead College built up pass rates and community involvement until it was recognised as one of the finest in the UK. But it was situated in a dilapidated building, and needed a new £60 million revamp. This film won the college the money for its brand new campus. | Property developer Jack Fawcett played a leading part in the regeneration of London Docklands and the North East of England. When he died his family wanted to pay tribute to his achievements, and staged an event at the Sage Music Centre in Gateshead to commemorate his achievements. | Salesmen from Romag Glass Products spent years trying to persuade the Government of Egypt to buy bullet-proof glass for official limousines. Officials weren't impressed, until they saw this film - demonstrating how a windscreen can stop a bullet . The outcome - an immediate order worth £7million! |
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| Shenzhen in the People's Republic of China was built in 18 years flat, becoming one of the country's seven new economic zones. This film showed it wasn't just an economic powerhouse, but a centre of ecological excellence too. Showing the film won Shenzhen first place in the world's top environment competition. | The Takare group pioneered excellence in care for the elderly, and this film proved the company's credentials. The film was so successful in promoting Takare that it was acquired by BUPA and went on to ever greater success. | Thatcham is the headquarters of the British Motor Repair and Research Institute, which needed to promote its work in delivering greater car safety across Europe. This film was circulated to 400 TV stations world-wide, and resulted in turnover going up by tens of thousands of pounds. | George Thornton invented a new recovery truck to speed up the removal of wreckage from vehicle crash sites. But no-one knew about the invention until George commissioned this film. Now the truck's being made under licence all over the world. |
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| Farmers in Scotland wanted higher payments for their milk from supermarkets. So they joined the White and Wild scheme, getting a few pence more per pinta, while helping wildlife habitat. The scheme wasn't known about until this film secured the backing of Government Ministers, a launch in the House of Commons, and a big success for the brand in British supermarkets. | This company saw the need, in the construction, to fit earth-moving machinery with different sizes of bucket for different projects. They invented a device known as the "quick coupler" and used it revolutionise the industry both at home and abroad. Using film to promote their invention, they achieved a turnover of £50million a year. | Surgeons in Northumberland achieved a global reputation for advanced hip and knee replacement surgery, and wanted film to explain their systems to patients, and educate doctors from abroad. They achieved both objectives with film, and were delighted with the results. | |